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We know how stressful selling your home can be on a typical day. Now add a global pandemic to add even more complexity and the process becomes even more complicated. However, it is still a seller’s market and there are more buyers than sellers, especially when standing orders are canceled. This is also a new experience for everyone involved. That’s why Henderson Properties uses its real estate expertise to make the process smooth and safe for everyone involved. 1) Make it virtual
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As we’ve seen, technology has played a central role in keeping us connected during these difficult times, and that doesn’t appear to be happening any time soon. There are several ways in which technology has also helped the real estate industry.
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For starters, virtual tours are a must. A video of your home should be available online, and instead of open tours of your home, you can offer live virtual tours of your home. You can broadcast this via YouTube, Facebook Live or any other available service. First, arrange a meeting and communicate the necessary contacts to the stakeholders through your contacts. You should be able to connect and join a live tour at the specified time and interact or ask questions.
Viewings aren’t the only step in the home selling process that can benefit from technology. Combined with your agent, you can review offers virtually through software like Google Hangouts, Zoom, and WebEx without ever leaving your pajamas. Documents and suggestions can be shared and discussed on site with all relevant parties. As the pandemic continues, some platforms are offering free trials or free use of features, so take advantage while you can.
Technology also helps in signing documents. To date, 23 states allow notaries to fully sign a document in various locations, and that number appears to be multiplying. Even as states open up, it’s best to maintain social distancing and stay home if possible. If you can avoid meeting your buyer or agent in person, that’s a good idea.
One way to do this is to sign your documents virtually. Software companies like DocuSign provide a platform for securely signing and sharing documents without the need for technical expertise. These programs allow you to exchange and sign many different documents, such as contracts or offer letters.
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Inevitably, you’ll need to show your home to prospective buyers because no one wants to buy a home they’ve never lived in before. The first preventative measure you should take is to limit these types of showings to buyers who show they are serious by obtaining a loan pre-approval letter. You should also have already taken a virtual tour and reviewed all relevant documents before proceeding to an in-person visit.
Next, you should take the appropriate steps to make your home safe, but that is welcome. Many agents have put together display kits that include gloves and sanitary pads to help potential buyers protect them and feel more comfortable during the process. All parties should wear masks if possible.
While a home should always be clean before showing it to a potential buyer, hygiene is just as important. Make sure to disinfect all high-touch areas such as doorknobs, drawers, ceilings and light switches. Better yet, leave necessary lights on so no one touches a switch. For the same reason, you can leave all doors and cabinets open so there is less unnecessary contact. Another thorough cleaning should be done after the show ends.
It’s also a good idea to keep disinfectant wipes in your car so you can wipe down the steering wheel and your hands before and after every interaction. Even though the days of appetizers and walk-throughs are over, the real estate show must go on for now, and these tips can help keep you safe.
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As the pandemic progresses, more and more options for inspections and assessments are available. Sellers generally must remain isolated from the inspector and follow all social distancing guidelines. Some lenders even allow you to do an appraisal by walking around the home and looking at photos of the property. Speak to your lender to see if any of these options are available to you.
If you are selling your home in the Charlotte, North Carolina area and need professional help, contact one of our agents today!
Shelly calls herself a “Charlottean” because her family has lived there since she was in elementary school. She is co-founder of Henderson Properties with her husband Phil and leads day-to-day operations, social media branding and leadership development. Her varied life experiences, both positive and challenging, earned her the title “Starting Over.” Shelly has a servant’s heart and runs her business with purpose and passion. She is the mother of two sons who continually beat her heart out as if they were young. You can sell your home quickly without offering it to an instant offer program or an investor for pennies on the dollar by following a few simple rules. Make sure your property is listed on the MLS and all relevant local and national real estate websites, price your home correctly, clean and tidy your home, and have professional photos taken.
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When homeowners search online for ways to sell their home quickly, they are flooded with ads from cash investors advertising that they will buy homes and close in about seven days. What’s even more confusing is that there are many highly funded startups that are nothing more than app-based versions of these vulture investors. Why are these instant offer programs a bad idea for home sellers?
Well, when you put your home on the market by accepting the first offer you receive, you never know what the actual market value will be.
It is common knowledge that all cash investors in such instant offer programs tend to offer around 50 to 60% of the local market value. However, it makes a lot of sense for investors. You can buy houses quickly, off the market, and at a huge discount to market value. You can then invest a few dollars in cosmetic repairs and then return it at a profit, essentially using the money they didn’t pay you.
Pro Tip: The only way to know the market value of your home is to properly list it on the market. This means listing your home in your local MLS as well as all relevant local and national real estate search websites. How can you be sure you’re getting the highest offer possible if you haven’t made your home accessible to everyone?
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Today, listing your home on your local MLS and dozens of popular real estate sales websites is not a difficult process. In fact, you can submit your property information once through the Agent Assisted FSBO service and have your property automatically attached to your local MLS and hundreds of websites at the same time. The best part is that you can do this without paying the typical NYC real estate commission of 6% of your sales price. Why is comprehensive real estate syndication and marketing important if you want to sell your New York home quickly? Because you want to maximize the number of potential buyers who see your listing.
The lack of a potential buyer is also a serious error, as that buyer could have been the one who made an offer above and beyond the question.
Additionally, listing your home in the local MLS agent database is critical since over 90% of all home buyers are represented by agents. If you’re selling a home in the Hudson Valley, Long Island, or anywhere outside of NYC, it’s even more important to list your home on the MLS because buyers are even more dependent on their agents. That’s because most homes in the suburbs are listed for sale with lockboxes that only agents on the same MLS can access. So buyers literally need a buyer’s agent to enter homes for sale, unless of course there is an open house.
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Pro Tip: Do open houses sell houses in NYC? Yes, and an open house is a great way to signal that your property is still available if it’s been on the market for a while. In fact, one of the best ways to sell your New York home quickly is to host as many open houses as possible.
This advice is very common sense, but we have come across many sellers who start showing their home when it is in complete disarray. It
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